About Yu
Free Spirit born and raised in Hokkaido, Japan.
Currently, lives in Amsterdam, the Netherlands.
Utilizing the human-centered design approach, I make a difference.
During my Master’s Degree in San Francisco, I studied international affairs. My academic experience combined with a stimulating startup culture led to my engagement with Design Thinking and inspired me to contribute to the world in an unconventional way - through “design.”
At a San Francisco design agency - btrax, I started my career as an innovation facilitator. I have helped corporations implement the human-centered design approach to their businesses by offering design research, service design, and design thinking training programs.
In 2020, I moved to Amsterdam to expand my horizon and explore a design career in social innovation. I met inspiring change makers and discussed design and business for the betterment.
After a year of condensed, invaluable adventure, I came back to the commercial field with a stronger determination. While helping companies to transform their businesses with design, I grow and give back to society. I am passionate about this.
I am also an avid traveler and enjoy freestyle dance in my free time. I love connecting with people and learning who they are:)










Experience
Head of CX
Paybyrd | the Netherlands and Portugal
August 2023 - Present
Customer Experience & Innovation Designer
Self-employed | Amsterdam, the Netherlands
April 2023 - Present
UX Designer
DPDK digital agency | Rotterdam, the Netherlands
October 2021 - February 2023
Senior Business Designer/Facilitator (Freelance)
Board of Innovation | APAC Remote
August - December 2021
Strategic Designer Social Innovation
Proportion | Amsterdam, the Netherlands
February - June 2021
Service Designer
Digital Society School | Amsterdam, the Netherlands
September 2020 - January 2021
Innovation Facilitator
btrax, Inc | San Francisco, California
January 2017 - August 2020
I have worked on projects with…
Corporations
TAKEDA, Keysight Technologies, ORTEC, SUBARU, PIXIV, SOMPO, MIZUHO, Fujitsu, Erasmus group, HEINEKEN, Workplace from Meta, YAMAHA…
Startups
Paybyrd, Viamo…
City, Academic, and Social
Fukuoka City, Amsterdam Applied Science University, Proportion, IRC, Oxfam, Plan International, GIZ, PACT…