Facilitating companies’ innovative business processes with design

A B2B payment solution startup Paybyrd wanted to launch a new corporate website with customer portal features. Along with the change, the client needed product design too. I designed the new website and proposed a new product UXUI, that focused on facilitating non-tech-savvy customers’ self-onboarding and customer retention.

An electronic manufacturing company wanted to improve the customer experience within its content hub. I proposed a new product design that realizes a smooth platform experience that allows the client to obtain customer insights effectively.

A pharmaceutical company needed to transform its business from providing products to services. I helped the client to establish the business transformation department by designing and offering an online corporate innovation program. As a result, I facilitated the development of three new business seeds.

An innovation lab of an insurance company needed to promote a change in their conservative organization systems and cultures. As a part of the initiative, I translated the old-fashioned and complicated insurance quote web application into a fun and simple mobile app experience to facilitate their service innovation process.

An anime art community platform was looking to increase its member base and user interaction. I conducted qualitative and quantitative research on the potential and existing user base. After synthesizing the research data, I designed and hosted a workshop to brainstorm and identify the strategies in conjunction with the client team.

Digital Society School was exploring potential Ed-tech solution ideas that help teachers in venerable communities during the pandemic. I conducted digital ethnographic research and interviews to understand the problems. As a result, my team and I designed a systematic solution combining a mobile application service and a local community.

A Japanese automobile company has seen organic success in recent years among a growing variety of user groups in the US. To retain their die-hard customers globally while transforming the brand experience, I conducted customer interviews and ethnographic research to identify the brand’s loved essence.

Innovation departments in International NGOs are relatively new and tend to be isolated. Proportion offered a membership service for NGO innovation directors centered around monthly interactive work sessions to find a corrective path to overcome unique challenges. I conducted research, created reports, and co-designed the service.

Fukuoka city government aimed to promote the growth of their startup ecosystem and offered a startup acceleration program. As a part of the program organizer, I delivered workshops for 200 entrepreneurs and created networking and pitch opportunities in Silicon Valley while providing ad-hoc mentoring.